Every Little Helps
Détournement was first a Letterist and then a Situationist methodology defined in the SI’s inaugural 1958 journal as:
“the integration of present or past artistic productions into a superior construction of a milieu. In this sense there can be no situationist painting or music, but only a situationist use of those means. In a more elementary sense, détournement within the old cultural spheres is a method of propaganda, a method which reveals the wearing out and loss of importance of those spheres.”
Détournement turns expressions of the capitalist system and its media culture against itself.